Domain registration is the very first step for initiating the online presence of your company. It helps craft brand strategy and augments the visibility of an organization on global business. Websites not only validate the business but also have a significant impact on business operations.
A domain name is the web address people type in the URL bar to visit your website. When you decide to take your work online as an individual or as a company, you must decide a domain name first that represents and describes you and your business best. However, going ahead, you must consider buying multiple domains that are similar or “duplicates” of your name.
5 reasons for buying multiple domains are discussed below
- Threat of Duplication
A well-running website easily becomes the centre of competitors’ envy. They may try to bring you down or copy you. Domain names that look or sound alike yours can deceive customers into visiting their website instead of yours. So, if you believe that there are domain names that can work around their way as your duplicate then you must consider buying them. When you buy these domain names visitors will now be directed to your site.
- Typos
It is quite natural to commit spelling and typing errors while typing a website address and again this may cause visitors to land up on a different website. Domain name purchases that cover common misspellings will let you direct the crowd to the destination page rather than to a competitor’s or error page. These common misspellings can be tracked with the help of analytical tools such as Google Analytics.
- Change in the Domain Name
Have you changed your domain name or your business name? It’s quite possible that people search for you online by your old name. You can purchase both your old and new domain name and set up the old domain in such a way that it directs the users into the new website.
- Global Recognition
As a business expands internationally it has to purchase country specific domains in many cases for which multiple domain purchase is recommendable.
- New TLDs
You might have a traditional .com or .net domain but a domain extension like , .photography or .doctor has more potential for better representation. You can check our website for new TLDs and pre-register them.
With every domain comes benefit but including multiple domains as a strategy will certainly result in reaping good results. In addition to dodging domain-theft it will also direct a significant amount of traffic to the website and help in protecting brand identity.
Strategic advantages linked to buying multiple domains are:
- Augmenting marketing and advertising
Core domain has been registered to mark the online presence. But for tracking the traffic and customer behaviour while launching marketing or advertising campaigns of the organization.
By creating specific domains for aforementioned strategic reasons can help in understanding and tracking the origin of traffic apart from customer acquisition. Such additional pages aid in keeping the content intact while segregating the performance of promotional campaigns.
- Sales and landing page
This tactic is utilized for separating the sales page from landing page, where the consumer is redirected to after clicking on the link. For instance, instead of mentioning example.com/products/product1 it can be redirected to example.sales, fulfilling the purpose.
- SEO
To cater to the needs of different audiences during SEO campaigns, companies can buy multiple domains to track audiences specific to different brands or products. It will help direct the traffic to the pages, track performance, and assess the outcome more accurately.
Every coin has two facets, and with benefits is linked to some disadvantages. After delving into the benefits, here are some common drawbacks of owning multiple domains
- Complexity in administration
- Issues with SEO
- Confusion
Multiple domains are bought in order to meet the demand or tactics pertaining to the short-term goals or keeping legal consequences or marketing or SEO. Be mindful of the purpose of buying multiple domains as with proper strategy, they could help in reaping favorable results.
